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"I do feel a sense of freedom from not drinking anymore, because it took up so much brain space," said Laura Willoughby at London's Mindful Drinking Festival, an event founded to suggest that you don't need to be paralytic to have a good time. "It's been the best decision of my life."

Check every alcohol statistic from the last couple of years and you'll see I'm not alone: lots of people seem to believe that regularly poisoning yourself for fun isn't such a good idea. In a survey by Drink Monitor, almost a fifth of respondents said they were changing their drinking behaviours, while at least two-fifths have utilised planning methods to cut down, with older drinkers sticking to old-fashioned restraint and millennials being more likely to avoid alcohol altogether.

In fact, there's been a sharp rise in teetotallers generally. According to the Office of National Statistics, there are over 2 million teetotal adults in London – 30 percent of the adult population – while nationwide it's 20.9 percent. This trend only seems to be catching on, as you'll know from the endless reports of Gen-Z (16 to 24-year-olds) supposedly swapping Stella for sobriety

A decade ago, an event like the Mindful Drinking Festival (MDF) might have been derided as some kind of puritanical love-in. But today, in this climate, in makes perfect sense. Run by Club Soda – which describes itself as a "mindful drinking movement" – the festival at Spitalfields Market this past weekend was busy with people trying the various alcohol-free drinks on offer.

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