Exposure to images of alcoholic beverages and social contexts on alcohol cravings, motivations, attitudes, approval, and behaviour - A cue reactivity experiment

  • The randomized experiment tested image cues of beverages on alcoholic outcomes.
  • Social drinking compared to beverage-only condition caused stronger alcohol cravings.
  • Visual cues depicting social drinking triggered alcohol-related outcomes.
  • Exposing people to alcoholic beverage cues can impact alcohol-related cravings and outcomes.
  • The study helps to understand the social mechanisms for people’s reactivity to alcohol. (Source: Science Direct)

And Big Alcohol not only know this but trade off it!

Also see: Drinking Harder When Ya Happy – If the Environment Promotes Young Adult Bingeing?

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